Brad Groves

Brad leads the NICE Advice team which provides insight and advice to healthtech, digital and pharmaceutical companies to support their market access approach and facilitate patient access to new technologies. He engages extensively with industry, regulatory and NHS partners to foster collaborative approaches to patient access.

Brad has experience working in private market access consultancy with a range of clients providing advice on strategies for success in global, European and UK markets. He also has over 15 years’ experience working in the public healthcare sectors in Australia and the UK, where he has worked in roles supporting decision makers to deal with the uncertainty inherent in complex policy decisions and identify what good evidence would look like to a range of partners. He is passionate about supporting access to new treatments for patients by helping his clients understand how to optimize their approach to market access through early strategic planning and collaboration between industry and government.