Dr James Morton
GP & joint Clinician Representative for Climate and Sustainability - RCGP Scotland
Dr James Morton is a Glasgow-based General Practitioner, best known for being a finalist on The Great British Bake Off, who now focuses on promoting environmental sustainability in healthcare, particularly over-prescribing, through his work with Healthcare Improvement Scotland and by authoring several best-selling books on baking and food. He advocates for preventative, non-pharmacological, and planet-friendly treatments, aiming to make healthcare right for both patients and the planet.