Alasdair Croft

Alasdair Croft is the Managing Director at AMP EV, leading the delivery of safe, sustainable EV charging infrastructure across the NHS and UK public sector. With a background in electrical engineering, life safety and security systems, he founded AMP EV to deliver reliable, high-performance charging in complex, live environments.

Alasdair has built his career delivering safety-critical infrastructure in high-risk, live environments. He now applies this proven approach to EV charging, recognising it as a business-critical service for modern vehicle fleets.

Alasdair drives carbon reduction aligned to the NHS Supplier Roadmap, with a commitment to Net Zero by 2040. He is a strong advocate for circular economy principles, achieving over 98% landfill diversion and extending asset life through refurbishment and reuse. Alasdair brings practical, frontline insight into delivering decarbonisation at scale.