Flowww receives €4m boost to healthcare operations

The investment round will allow flowww to expand further into European and Latin American markets.
Valencia-based healthcare software operator flowww, has closed a €4 million funding round aimed at boosting its international expansion, allowing the opening of new sectors.
This funding was led by Swanlaab Venture Factory and Bonsai Partners, with participation from Sabadell Venture Capital.
With this first investment round, flowww seeks to expand into the European and Latin American markets through strategic partnerships with new partners, following collaboration’s with company’s like Odella in Mexico.
Natalia Villora, CEO at flowww said: “We are at a pivotal moment for the company, where our track record demonstrates that flowww effectively addresses key challenges in growing an aesthetic medicine, healthcare and beauty business. We are capable of driving direct profit margins with highly productivity and marketing-focused tools, providing the best vertical solution for the market.
“For this reason, and after years of being a profitable company funded by our own resources, we feel we have surrounded ourselves with the best partners to take an exponential leap into the global market and open new sectors focused on business growth with highly qualified support.”
This centralisation of business operations, combined with the software’s scalability, is what flowww argues makes them a “360º solution for any professionalised business, from large multi-center chains to small clinics”.
Founded in 2007, flowww offers a platform which features an intelligent agenda, digital invoicing with electronic invoices, stock management, automated marketing and data analytics.
Verónica Trapa, General Partner at Swanlaab, added: “At Swanlaab, we are committed to flowww in this new phase of expansion and consolidation. Its ability to convert large private healthcare chains into loyal clients demonstrates the great potential of its technology in the enterprise and mid-market segments. We believe this is the perfect moment to accelerate its growth in key markets such as Mexico, Spain, Italy and Latin America, as well as its strategic return to Brazil.